Explainer Videos Explained: A Look At The Video Production Process

video editing processUsing the right video marketing platform built specifically for businesses will make a huge difference in helping you achieve measurable results from your video campaigns. And so will ensuring that you come up with a high-quality video that does not only deliver the message or information you want to share, but also does it in a way that’s engaging to your viewers, even when you’re delivering technical business (boring) information.


One of the preferred genres for many future-looking businesses is the explainer video. It’s a crisp, concise presentation that is used for explaining a product or service or introducing a brand or business. The popular platform for explainer videos is animation, which provides the tools and the scope needed to be creative, clear and credible when delivering a business message.


Ensuring your explainer video comes out as an affordable, highly effective and high-impact marketing material largely depends on your choice of the video production company you will be working with. Being informed about the video production process will also help you make the most out of what video can offer.


Here’s a step-by-step explanation of the explainer video production process:

1. Research and consultation. You will meet with the production company or producer to discuss your objectives and expectations. Provide them essential information about your business so that they can help suggest the best route to tell your story.

2. Writing the script. Your video is short and sweet, so your script should deliver all the information you need to show without overwhelming the viewer. To make sure you come up with a compelling narrative, let the producer know about the crucial points you want included in the video, but listen to their suggestions as well to make sure your requests will be reasonable given the existing limitations.

3. Storyboarding. The storyboard provides a frame-by-frame illustration (manual sketch or digitally rendered) of your entire video. It is usually accompanied by a few style frames that show how the entire video will be presented visually. The storyboard and style frame gives you an idea of how the story will be shown, as well how it will look like on screen (make sure the colors and texture are aligned with your brand).

4. Production. The entire production process will proceed on multiple and sometimes overlapping processes: doing and recording the voice-over, design and animation, sound design and effects. Be clear about how the collaboration, review and revisions will be done so you can ensure that the video will be finalized on time and within budget, and of course, according to your high quality standards.


Learn more tips on how to create the best video campaigns – click here.

Learning How To Do An Epic Video Production Using Your iPhone

create-awesome-videos-with-your-iphoneIf you’re starting up an online business and would need to produce some videos to capture your audience, you wouldn’t want to spend too much on complicated gadgets right away, would you?

Spending more than your allotted budget is not a good idea for a business owner, especially for a struggling one. That is why it is best to know more about the tools that you might already have, and maximize it.

iPhone Video Hero

Perfect example is your iPhone 5 or iPhone 5s. You may not know it, but it can help you come up with an epic video production that you can use for your online business and you can start off by learning from the intensive video training course by Jules Watkins, a former MTV and BBC TV Director.

What to expect from the training course:

  • Pro Quality – talks about shooting a $2,000 quality out of your iPhone’s Video Camera
  • Get Steady – positioning your phone steadily when on hold
  • Lighting – strategies that would add effects on the images
  • Sell More – lighting plan that makes blog videos
  • Filming Yourself – self-shots that look great and make you look great
  • Audio – accessories that enhance audio captured by an external microphone
  • Video testimonials – create video testimonials that are sure to convince
  • Up Close – showcases small physical products to market
  • Apptastic – listing of apps that are proven to work
  • Make a Video Ad in minutes – Make a live action Video Promo or Directory Listing
  • iMovie Mogul – your guide to iMovie on your iPhone/iPad will get you up and running fast.
  • Social Sharing – share your videos fast and easy
  • Free Music – spice up with a good background


So, why spend more when you can already use your readily available resources? Indeed, your iPhone is more than just your average phone. No other training course can make you earn this way, this fast and this good. Discover more by clicking here.