It sounds easier said than done — drawing attention from your site visitors and holding it long enough for them to want to do, whatever it is you want them to do: buy, inquire, or sign up for an email list. With the millions of websites (and more being developed every day) already up and running, you are in for some stiff competition. But you can cut that competition down by having the most attractive and coolest site on the Web.

And OptimizePress has found a way for you to do so, without the hefty price tag. With its newest feature, OptimizePress hopes to help businesses gain their website visitors’ attention and successfully persuade them to take action. Whether that’s opting in for a webinar or buying a product being offered, OptimizePress’s new feature, the OverlayOptimizer, will increase engagement and action from visitors.

The OverlayOptimizer will help you make pages that are simple yet effective. You can mix the right elements that capture the right kind of attention and convince your visitor to click to the next step. Speaking of steps, if you think this powerful new feature means hiring a Web expert, think again.

In the tradition of OptimizePress’s easy to use features, the OverlayOptimizer can be added to your pages — in just three simple steps. The first step takes you to the LiveEditor where you choose the OverlayOptimizer from the element browser, and you pick the trigger button for your overlay from the style options. The second step lets you add any element you want to put on your overlay. And the third and final step lets you publish the page, with your OverlayOptimizer good to go.

With the OverlayOptimizer you can load training videos in overlay boxes, achieving a clean and seamless look for your page. You can make clickable elements that create overlays. You can make a two-step opt-in process. You can make overlays with images, videos, or text. You can also make overlays to provide more detailed information about your services or products.

There are a few other benefits to using the OverlayOptimizer. But the bottom line is that this amazing new feature has the power to gain your website visitor’s attention and, later on, allow them to take your desired action. So look into it today. Click here, get OptimizePress and access this new feature!

One of the primary benefits of using OptimizePress is its portability and no-fuss functionality. You can install it as a theme or plugin through File Transfer Protocol (FTP) using the downloaded version. All you need is your laptop and a fast Internet connection.

 
Installation prerequisites

1. Your FTP log-in information.
2. OptimizePress downloaded from the members’ area. Unzip the zip file after saving.
3. Installed WordPress on your website.

How to install

1. Enter your FTP hosting account. You will see a split screen showing your computer files on one side and your hosting account files on the other window.

2. Double click the public_html folder to get to the web root level of your hosting account.

3. Scroll down until you find the wp_content folder.

4. Decide if you want to utilize OptimizePress as a theme (recommended if you want to take advantage of the blogging functionality of WordPress) or as a plug-in (preferred for building sales and marketing pages).
5. Double click the themes folder or plugins folder, depending on the option you chose.

6. Go to the window containing your computer files and look for the unzipped OptimizePress theme or plugin folder.

7. Click the theme or plugin folder and drag it over to the hosting account window.

– If you want to install OptimizePress on a domain name added to your hosting account as an add-on domain instead of the primary domain:
a. Follow steps 1-2.
b. Look for the folders listed for each add-on domain and double click the add-on domain folder where you want to have OptimizePress installed.

c. Follow steps 3-7.
8. OptimizePress will now start uploading.
 

To activate OptimizePress

1. Log in to your OptimizePress admin area.

If you are installing OptimizePress as a plugin:
2. Go to the left-hand column and choose Plugins > Installed Plugins.

3. Look for OptimizePress in the list of plugins and click “Activate.” It will then show as an activated plugin in your list. A new tab for OptimizePress will also appear on the left-hand column.

4. Click on the OptimizePress tab.

5. Enter a valid API key.
6. Click “Save settings.”

If you are installing OptimizePress as a theme:

1. Go to Appearance > Themes.

2. Follow steps 3-6.
 
That’s it! You now have access to OptimizePress, one of the most powerful tools for creating a website that reaches out to your target market and gets more sales for you.
 
Install the OptimizePress theme plugin or theme – get it HERE.

It may not be the only social networking platform in the world today, but Facebook does still carry staggering influence over audiences. With an increasing number of features developed to improve engagement and reach wider markets, businesses and enterprising individuals have found Facebook to be an indispensable part of their digital existence.

Perhaps one of the more crucial features it offers is the Comments box. And if you want to arrange Facebook Comments for your website, OptimizePress offers that element. All you have to do is setup your Facebook App ID, which is required when using the Social Integration feature of the social networking site, and then integrate Facebook Comments with your website.

Here’s how to do it:

· Go to the Facebook Developers page (developers.facebook.com).

· Log in to your Facebook account.

· When you’ve logged in, click on the Register Now button. A window will pop up. At the bottom, tick “I accept the Facebook Platform Privacy Policy…” then click Continue.

· Fill in the necessary details for verifying your account: country code, phone number, and so on. Click Continue, and verify the code that was sent to you through SMS. You can choose to activate or not activate the text notifications, which allows you to get messages about new posts on your timeline, new messages, and the like. You can also choose to share your phone number with whomever you like. Click Continue once done.

· You’ll be taken to a window where you could fill in details regarding the types of apps you plan to make, the programming language or platforms you use, and your experience level. You can skip this page, if you like. So click Continue and you’ll be right and ready as a Facebook developer.

· You’ll then be taken to the App Dashboard where you click on the Create New App button.

· Fill in the details about your app’s name, category, sub category, and if you would like free Web hosting. Click Continue.

· Enter the captcha codes that appear onscreen, click Continue and you’ll be directed to the page for the app you created where you’ll see your Facebook App ID.

· Below, fill in details such as your app domain and how your app will integrate with Facebook: Through your website or do you want to publish from iOS app to Facebook? Do you want to bookmark your Web app on Facebook mobile? In this case, you’ll want to choose through website so enter your website’s URL in the box.

· Once you’ve made the necessary changes to your app setup, you’ll need to copy your Facebook app ID. Go back to your OptimizePress site, click on Social Integration and then paste the app ID you copied. Click Save Settings, and Facebook Comments will then be integrated with your website.

Ready to integrate Facebook commenting on your website through OptimizePress? Click HERE.

Reaching and catering to the international market is commonly the goal of competitive enterprises, be they traditional operations of Web-based ones. By using English as the official medium of communication, achieving such an objective is made easier. However, despite the popularity of English all over the world, there are people with very little comprehension of the language, and if you’re a business owner, the last thing you want is to limit your market due to a language barrier. If you want to effectively reach a global audience, you may want to consider presenting your business in other languages. The Mall of America, for example, is doing it to better serve their large clientele of tourists from China – they have Mandarin-speaking customer support personnel to effectively assist these customers, who are known to spend as much as $20,000 in a single shopping trip.

Now, if you’re operating your business online and you wish to use a different language for your OptimizePress and OptimizeMember site to reach your market effectively, you can easily do so. In a tutorial, they provided a step-by-step guide to translating your theme or plug-in to any language of your choice, which can definitely make your provision more attractive to your non-English speaking audience.

The Step-By-Step Tutorial
This will work on most servers, provided that your server allows WordPress to write their files back to the server.

1. Click Plugins and then you’ll see the option Add New; click that one as well. Type in Codestyling in the blank search field. You will then be taken to the Install Plugins page where you will choose to install Codestyling Localization. After installing, click Activate Plugin. The Plugin will allow you to translate the interfaces of the platforms and front texts.

2. Go to Tools and then click Localization; this will load up the Manage Language Files page. Click the Add New Language button provided for the platform you’re using (it’s basically the same process whether you’re using OptimizePress or OptimizeMember), and then you will be provided a selection of languages. Click the one that you wish to use then press the create po-file button. After this, select Rescan and this will scan the theme of the file, and then click Scan Now; it only takes a minute or so to do this bit. When that’s done, you’ll see the Finished button. Press that and you’ll be taken back to the page where you found the Rescan icon earlier.

3. This time, you’re going to select the Edit icon (placed right beside Rescan) and this will take you to the Translate Language File page. On this page, scroll through the different texts of your OptimizePress or OptimizeMember site and choose the ones that you need to translate. Click the edit button on the side then you’ll find the text in its default language, but below that is a box where you can provide the translation for that specific text (i.e. address – adresse (in French), then save. You will see the translated page once you’re taken back to the Translate Language File page.

4. Once you’ve edited the texts you wanted to translate, click generate mo-file and it will display the date and time details of the most recent edit. Then you can check if edited texts already display on your site. Say, you use OptimizeMember; go to General Options and select the page where your translation edit should display and click the link provided. If you see the translated version, then you’re set.

Note: Bear in mind that there are texts that come from the plugin and some that come from the WordPress site so if your WordPress site is not set to your language of choice, better switch it to properly coordinate all the translations.

Start translating OptimizeMember to your language of choice. Get OptimizePress here.

OptimizePress is a revolutionary software solution that lets you create almost any kind of page that you need for your business website. These include high-converting landing pages, sales and marketing pages, secure membership portals, product launch funnels, authority blogs, and so much more. With this technology, you can build and edit pages in real time, create fully responsive pages instantly, integrate with your WordPress CMS, and customize and add functionality to your pages with several options for templates and custom elements. It provides a simple way to create an effective marketing site.

As you use OptimizePress, you may want or need to create a registration form that allows you to register members at a certain level (or free level) for membership sites using OptimizeMember. This can be done through use of the Paypal Pro Forms/ Registration Forms option.

 
Non-users of Paypal can also use this option.
 
Here are the steps you need to follow:

1. First, go to OptimizeMember > Paypal Pro Forms > Paypal Pro/Free Registration.

2. Next, select the code from the “WordPress Shortcode” field. Copy this code.

3. Load the page where you want to add the registration form. If you are using OptimizePress Live Editor, insert this code into a HTML/Shortcode element on your page.

4. The last step is to customize the code. These are the main sections that you will want to change:

· level=”0″. You need to specify the level for the registrant to be added to (remember to use only numbers in this section; Level 0 is your free registration level).

If you want to, you can also use this to add a user to a higher level. An example is if you are using dripped content and you need to use a level higher than 0.

· ccaps=””. Specify custom capabilities or packages here (for example, if you have a package called “ebook,” you would enter ebook). If you have more than one package to assign to the user, make sure to separate them with a comma only (e.g. ccaps=”ebook,video,mastery_series”).

Important reminder: Keep in mind that if you place this form on a page, any person who can access that page will be able to register and get access to the specified level. It would be smart practice to keep this page URL secret unless you want users to be able to register.

Start creating your very own customizable registration form inside OptimizePress – get it HERE.

The new OptimizePress version that was released last July 2013 offers several nifty features that make it easier to create landing and sales pages as well as membership portals.

One of the key upgrades in this version of OptimizePress that is worth looking into is the button creator. For landing and sales pages as well as membership portals, the button is the proverbial key to sealing the deal. If you do not want to leave everything to chance, it is important to cover all your bases, including optimizing your buttons to help you reach a particular goal.

The button creator can be accessed by clicking on the Add Element button which can be found at the bottom of every template. Upon clicking this button, you will be redirected to another page wherein several ready-made button templates can be found. These button templates can be further tweaked to suit your preferences.

Upon clicking a button template, you will be redirected to another page wherein you can edit the content and style of the button.

In this area, you can customize your message, the font that you want to use as well as the size of the font. This allows you to use the font and font size that is consistent with your branding.

The button itself is customizable, from the button’s color to the color of the text in the button and even gradients. You can also tweak the size of the button, making it bigger to draw attention to it or making it smaller to become inconspicuous. Drop and inner shadows that are used for a 3D effect can be toggled on and off in this section.

Perhaps the best thing about this button editing feature, apart from several templates to choose from and tweak, is that everything is visual. For one, this means that you do not have to be well-versed in coding to get the desired result. Editing buttons is intuitive and you can experiment all you like without making great effort. The second best thing about this is that you can immediately see the changes that you make while editing. This eliminates the hassle of making changes once the button is live and active on your page.

Take advantage of this awesome button creator inside OptimizePress by visiting this link.