Whether you’re new in the internet marketing business or already an established marketer, you have to have a keen eye on words if you want to survive – and SEMRush is one important tool you can count on to keep you going.
Using SEMRush is pretty much like looking at the bigger picture. Its main function is to give you a glimpse of what is happening in your line of business, complete with a list of which particular search words and keywords your direct competitors are currently tapping and which keywords have remained untapped – for you to act on and take advantage of.
The ease with which you can generate reports and sort them makes this a very efficient tool when deciding which specific steps to take to improve your ranking and rake in more profits. You just enter the domain name in the search bar and click the ‘search’ button, and it’ll display the current top traffic grabbers for that particular entry. It’ll do it in table format, with tabbed entries for which keywords are bringing in the traffic so you can use them.
The results displayed are sortable either by product or positions held in the Google Top 20. It also has a quick-peek trend graph for each entry, so it gives you an idea on which keywords you might want to incorporate in your internet marketing efforts, and which ones you can leave out.
The emphasis is on the action it requires from the user – incorporating traffic-generating keywords to your campaigns – because this is not an instant, “click here and increase traffic” type utility. At best, it can be compared to a very detailed treasure map. You know where to find the treasure, but you have to do the digging yourself. It is just like most keyword trackers available in this respect.
What sets it apart is that it analyzes the top results for both organic and adword searches for you, giving an added value. Simply put, it tells you where the other treasure seekers currently are and what they’re doing, so you can get ahead in the game.
The reports it generates are customizable, so you can further streamline the searches to which words and phrases would really count. Of course, this can only work to your advantage if you have already identified your target market, and the language they are likely to use when running searches. One thing is for sure: SEMrush doesn’t just help you get to the top, it lets you stay there.