Internet Marketing Tools Review

Blog Linking Network :: SEO Tools

Facebook
Google Plus
Twitter
LinkedIn
Pinterest
YouTube
iTunes
RSS
  • Home
  • News
  • Resources
  • Reviews

Split Testing And The Success Of Your Marketing Efforts

September 15, 2013 By admin Leave a Comment

Spread the love

Express Watches Case Study

Looking at the site, everything seemed to be in order, with all the elements for a successful website in place. However, Express Watches wanted to improve it to further increase sales. It ran a user testing survey with Qualaroo and honed in on the general watch industry issue of consumers questioning the authenticity of watches bought online. This became the basis of the test idea, with Express Watches placing focus on presenting itself as a trustworthy and reliable business through its website.
Qualaroo-Trust

As it was, the Express Watches website already carried all the necessary details to convince consumers that it was a legit enterprise. Its “Seiko Authorized Dealer” badge was prominently displayed, and the Trust Pilot badge reinforced this assurance on product pages as well. Besides the widgets, the product pages also featured a section titled “Why buy from Express Watches?” with all its points addressing various consumer anxieties. You’d think these would be enough, right? However, there were clearly other steps that could be taken to further fortify Express Watches’ credibility. Posting reviews seemed to be the solution and this became the hypothesis for the test.

 

Fake testimonials are rampant both online and offline, so how could the site show visitors that the reviews it featured were the real deal? The hypothesis was that a bigger Trust Pilot widget that included great customer reviews would do the trick. The tagline saying “Trust Pilot Says Our Customers Love Us” was also expected to help.

 

Express Watches ran the test for more than two months, testing thousands of visitors. The variation with the bigger Trust Pilot widget containing customer reviews won. While the increase in conversion percentage didn’t appear to be too great, Express Watches was able to remove any previous visitor anxieties hindering purchase. The goal was to strengthen credibility and Express Watches was able to do just that. Now, they could focus on another test angle. This time, the goal could be increasing the click-through rate of the call-to-action buttons on product pages.

Why-versus-Excellent

Obviously, split testing is an effective way to determine what changes need to be implemented for a website to get better results. Visual Website Optimizer is a handy tool to have in this regard. It allows marketing professionals to create varying versions of a website and its landing pages, after which, they can then find out which one produces better results. It’s so easy to use, involving a simple point-and-click editor, so there’s no need to be HTML-savvy.

 

For better optimized landing pages, increased website sales, and improved conversion rates, invest in the Visual Website Optimizer software now.

Filed Under: Resources Tagged With: b testing, express watches, express watches website, optimized landing pages, Split Testing, visual website optimizer, website sales

Leave a Comment
Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • News
  • Resources
  • Reviews

Recent Posts

  • Explainer Videos Explained: A Look At The Video Production Process
  • Done-for-You Facebook Landing Pages by LeadPages — Why You Need This For Your Business Today
  • Introducing The OverlayOptimizer — Get Attention And Action From Web Visitors With This New Feature
  • Ontraport Delivers A Great And Efficient Way To Track Marketing Efforts
  • Key Tips For Running An Awesome Virtual Meeting Through Citrix GoToMeeting
Related Resources

    Why It Is Important To Install Visual Website Optimizer WordPress Plugin

    Are you tired of asking how others were able to optimize their

    View Post

    A/B Testing – A Way To Verify Intuition For Out-of-the-box Concepts

    An even better way to verify the worthiness of a proposed change

    View Post

Copyright © 2021 · All rights reserved · Privacy · Terms · Disclaimer · Sitemap