The thing about great products is that you could have been using them a certain way for a long time, and still down the line you can discover something new about them that will benefit your process. This is the case with Ontraport – its signature process still works, but with its commitment to making things even easier, it has come up with and released a new yet familiar take on tracking.
With this new process, businesses can monitor and identify their most effective marketing campaigns, along with the different contributory factors to these efforts. According to a representative of Ontraport, this new tracking system shows businesses’ marketing efforts performance based on quantifiable results; this means that enterprise owners no longer have to play the guessing game on which ads are generating the most leads, or whether other initiatives earned profits or not. These important bits of information are presented in real time so it’s easy to see which of the marketing initiatives are generating the most traffic and securing conversions.
What’s the implication of this innovation? Well, with the data gathered from the live results, a business can then determine the many ways they can improve the performance of marketing campaigns that are performing poorly, or think up new marketing strategies.
How exactly does Ontraport track marketing efforts?
The program has adopted Google’s terms and syntax for its track-able marketing channels which are Campaign, Lead Source, Medium, Content and Term. What typically happens is that when leads click the website link in the business’s Google AdWords ad, and they opt-in using a form or purchase a product on the website, their information is added and stored in the database and Contact Record which includes details of their lead source. With the tangible result from these marketing channels in Ontraport, businesses can then create a powerful marketing funnel and determine which ads, links or banners are performing well and which aren’t.
Ontraport also provides useful details on how to track Web pages so business owners can see what Web pages contacts have visited and browsed, and how long they stayed on these pages. The data gathered through this can help with the improvement of marketing message delivery.
And lastly, Ontraport makes it possible to create tracked links of existing links on the website. It’s a great way to gain insight into which links present in the site engage visitors the most, and which variables prompt engagement.
With this highly efficient tracking system, Web-based enterprises are provided the opportunity to further strengthen their marketing efforts and harness better results. For more information about this fresh take on tracking, visit this link.