Explainer Videos Explained: A Look At The Video Production Process

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video editing processUsing the right video marketing platform built specifically for businesses will make a huge difference in helping you achieve measurable results from your video campaigns. And so will ensuring that you come up with a high-quality video that does not only deliver the message or information you want to share, but also does it in a way that’s engaging to your viewers, even when you’re delivering technical business (boring) information.


One of the preferred genres for many future-looking businesses is the explainer video. It’s a crisp, concise presentation that is used for explaining a product or service or introducing a brand or business. The popular platform for explainer videos is animation, which provides the tools and the scope needed to be creative, clear and credible when delivering a business message.


Ensuring your explainer video comes out as an affordable, highly effective and high-impact marketing material largely depends on your choice of the video production company you will be working with. Being informed about the video production process will also help you make the most out of what video can offer.


Here’s a step-by-step explanation of the explainer video production process:

1. Research and consultation. You will meet with the production company or producer to discuss your objectives and expectations. Provide them essential information about your business so that they can help suggest the best route to tell your story.

2. Writing the script. Your video is short and sweet, so your script should deliver all the information you need to show without overwhelming the viewer. To make sure you come up with a compelling narrative, let the producer know about the crucial points you want included in the video, but listen to their suggestions as well to make sure your requests will be reasonable given the existing limitations.

3. Storyboarding. The storyboard provides a frame-by-frame illustration (manual sketch or digitally rendered) of your entire video. It is usually accompanied by a few style frames that show how the entire video will be presented visually. The storyboard and style frame gives you an idea of how the story will be shown, as well how it will look like on screen (make sure the colors and texture are aligned with your brand).

4. Production. The entire production process will proceed on multiple and sometimes overlapping processes: doing and recording the voice-over, design and animation, sound design and effects. Be clear about how the collaboration, review and revisions will be done so you can ensure that the video will be finalized on time and within budget, and of course, according to your high quality standards.


Learn more tips on how to create the best video campaigns – click here.

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