The Internet is definitely a huge game changer in the world of business. If you want to explore your company’s full earning potential, you definitely must be able to optimize your online avenues to help boost your income. Your marketing strategy has to be comprehensive, and an efficient email campaign is definitely considered paramount.
To ensure that your email marketing plan is carried out to great results, you need an email service that is equal to the marketing demands of your business. There are several options out there; which one do you go with?
Three of the most widely used email services in the market today are AWeber, MailChimp, and iContact. To get an idea of which could be a good fit for your business, read the following short surveys on what each one has to offer.
When it comes to abundance in features, AWeber has got it made. It’s really no wonder why it’s a confirmed leader in the market. It offers unlimited web forms and boasts an attractive and convenient interface. On the downside, it always requires a double opt-in, and has, in fact, been hacked a couple of times.
MailChimp is definitely an appealing option to the frugally-inclined as it offers a free service for up to 2,000 contacts, making it a popular choice to start with. If you only require something very basic, MailChimp works. It doesn’t offer much in the way of sophisticated features, such as list segmentation and multiple web forms. Users are also pretty much limited to their templates, but if you’re not too picky, one of them should be good enough for you.
IContact was recently taken over by Vocus and now offers a discount to non-profit organizations. It offers plans that allow six email blasts a month — any more than that and you get additional charges. It also allows multiple web forms and lists.
AWeber requires the priciest investment of the three, but it gives true value for money. For a hardcore email campaign, this is the service for the job. If, on the other hand, you don’t want to spend on email marketing, but would like to have a tool to help you adequately accomplish the task, MailChimp is the obvious choice.
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