Reaching and catering to the international market is commonly the goal of competitive enterprises, be they traditional operations of Web-based ones. By using English as the official medium of communication, achieving such an objective is made easier. However, despite the popularity of English all over the world, there are people with very little comprehension of the language, and if you’re a business owner, the last thing you want is to limit your market due to a language barrier. If you want to effectively reach a global audience, you may want to consider presenting your business in other languages. The Mall of America, for example, is doing it to better serve their large clientele of tourists from China – they have Mandarin-speaking customer support personnel to effectively assist these customers, who are known to spend as much as $20,000 in a single shopping trip.
Now, if you’re operating your business online and you wish to use a different language for your OptimizePress and OptimizeMember site to reach your market effectively, you can easily do so. In a tutorial, they provided a step-by-step guide to translating your theme or plug-in to any language of your choice, which can definitely make your provision more attractive to your non-English speaking audience.
The Step-By-Step Tutorial
This will work on most servers, provided that your server allows WordPress to write their files back to the server.
1. Click Plugins and then you’ll see the option Add New; click that one as well. Type in Codestyling in the blank search field. You will then be taken to the Install Plugins page where you will choose to install Codestyling Localization. After installing, click Activate Plugin. The Plugin will allow you to translate the interfaces of the platforms and front texts.
2. Go to Tools and then click Localization; this will load up the Manage Language Files page. Click the Add New Language button provided for the platform you’re using (it’s basically the same process whether you’re using OptimizePress or OptimizeMember), and then you will be provided a selection of languages. Click the one that you wish to use then press the create po-file button. After this, select Rescan and this will scan the theme of the file, and then click Scan Now; it only takes a minute or so to do this bit. When that’s done, you’ll see the Finished button. Press that and you’ll be taken back to the page where you found the Rescan icon earlier.
3. This time, you’re going to select the Edit icon (placed right beside Rescan) and this will take you to the Translate Language File page. On this page, scroll through the different texts of your OptimizePress or OptimizeMember site and choose the ones that you need to translate. Click the edit button on the side then you’ll find the text in its default language, but below that is a box where you can provide the translation for that specific text (i.e. address – adresse (in French), then save. You will see the translated page once you’re taken back to the Translate Language File page.
4. Once you’ve edited the texts you wanted to translate, click generate mo-file and it will display the date and time details of the most recent edit. Then you can check if edited texts already display on your site. Say, you use OptimizeMember; go to General Options and select the page where your translation edit should display and click the link provided. If you see the translated version, then you’re set.
Note: Bear in mind that there are texts that come from the plugin and some that come from the WordPress site so if your WordPress site is not set to your language of choice, better switch it to properly coordinate all the translations.
Start translating OptimizeMember to your language of choice. Get OptimizePress here.