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Explainer Videos Explained: A Look At The Video Production Process

July 3, 2014 By admin Leave a Comment

Using the right video marketing platform built specifically for businesses will make a huge difference in helping you achieve measurable results from your video campaigns. And so will ensuring that you come up with a high-quality video that does not only deliver the message or information you want to share, but also does it in a way that’s engaging to your viewers, even when you’re delivering technical business (boring) information.

One of the preferred genres for many future-looking businesses is the explainer video. It’s a crisp, concise presentation that is used for explaining a product or service or introducing a brand or business. The popular platform for explainer videos is animation, which provides the tools and the scope needed to be creative, clear and credible when delivering a business message.

Ensuring your explainer video comes out as an affordable, highly effective and high-impact marketing material largely depends on your choice of the video production company you will be working with. Being informed about the video production process will also help you make the most out of what video can offer.

Here’s a step-by-step explanation of the explainer video production process:

1. Research and consultation. You will meet with the production company or producer to discuss your objectives and expectations. Provide them essential information about your business so that they can help suggest the best route to tell your story.

2. Writing the script. Your video is short and sweet, so your script should deliver all the information you need to show without overwhelming the viewer. To make sure you come up with a compelling narrative, let the producer know about the crucial points you want included in the video, but listen to their suggestions as well to make sure your requests will be reasonable given the existing limitations.

3. Storyboarding. The storyboard provides a frame-by-frame illustration (manual sketch or digitally rendered) of your entire video. It is usually accompanied by a few style frames that show how the entire video will be presented visually. The storyboard and style frame gives you an idea of how the story will be shown, as well how it will look like on screen (make sure the colors and texture are aligned with your brand).

4. Production. The entire production process will proceed on multiple and sometimes overlapping processes: doing and recording the voice-over, design and animation, sound design and effects. Be clear about how the collaboration, review and revisions will be done so you can ensure that the video will be finalized on time and within budget, and of course, according to your high quality standards.

Learn more tips on how to create the best video campaigns – click here.

Done-for-You Facebook Landing Pages by LeadPages — Why You Need This For Your Business Today

July 1, 2014 By admin Leave a Comment

There’s no question that Facebook provides an excellent opportunity for businesses to reach their target audience online.

And with the help of LeadPages’ Done-for-You Facebook landing pages, publishing pages on the social media site has never been simpler — or more beneficial.

Here are three reasons why you should publish a landing page on Facebook:

1. Higher opt-in rates. Say, you have Landing Page A published on your website and Landing Page B (identical to A) published on Facebook. Landing Page B will get higher opt-in rates because people are more comfortable with staying within the same Facebook ecosystem; many Web users are already familiar with Facebook, while your own site may still be relatively or completely unknown. Therefore, they’ll put more trust on Facebook ads or sponsored posts.

2. Lower cost-per-click (CPC) when routing traffic back to Facebook. When buying ads on Facebook, you can enjoy lower costs if you direct Web users to a landing page hosted on Facebook. Because the Facebook traffic you get stays within the social media site, they will charge less for that traffic (a good example of this would be what Facebook ads expert and LeadPages subscriber Brian Moran experienced — he was able to pay about 40 cents less per click when he sent traffic from ads to a landing page on Facebook).

3. Better ad approval. Sending Facebook traffic to a Facebook landing page often translates to a higher chance of getting your ads approved. For example, Facebook may be generally reluctant to approve ads that promote certain niches, like dieting or wealth building. But if your business falls within this market and you send traffic to Facebook (and not to an external site), there is a greater possibility that your ad will be approved.

Traditionally, if you were to publish to Facebook, you would need to do the following (which can be a major pain, especially if you’re not familiar with coding):

· Build and customize the landing page using Dreamweaver or some type of HTML editor.
· Obtain the HTML code for the page you made.
· Install Facebook’s Static HTML app.
· Paste the landing page code to the static HTML app.
· Save and publish the page.

However, with the help of the “Done for You” landing pages created by LeadPages, any page you create can be easily published to Facebook in as little as 30 seconds. You only have to do the following:

1. Go to My.leadpages.net and enter your username and password.

2. In the Main Members’ Area on LeadPages, select the page you’d like to publish to Facebook. You can do this in two different ways: You can choose a page from the “Made for Facebook” category, or sort the pages by their highest average conversion rate to determine which pages are currently performing the best in terms of conversions.

3. Say, you’ve selected the Brian Moran Facebook Template. Click on any element to edit the page, and then add a video embed code, change the headline, change the button text, integrate the page with your email service provider, select the list you want to add people to, save the page, and then click “Publish.”

4. In the Publishing window, after clicking the Facebook tab, you’ll only need to go through four simple steps: Click “Add to Facebook page,” click “Choose Facebooks Pages” in the pop-up menu, click “LeadPages Test” in the dropdown menu, then click the “Add Page Tab” button. Now, your landing page is published to Facebook as a Facebook tab.

Still missing out on the new features from LeadPages? Get this amazing landing page software here.

Filed Under: Resources Tagged With: LeadPages Demo, leadpages facebook, leadpages review

Introducing The OverlayOptimizer — Get Attention And Action From Web Visitors With This New Feature

April 30, 2014 By admin Leave a Comment

It sounds easier said than done — drawing attention from your site visitors and holding it long enough for them to want to do, whatever it is you want them to do: buy, inquire, or sign up for an email list. With the millions of websites (and more being developed every day) already up and running, you are in for some stiff competition. But you can cut that competition down by having the most attractive and coolest site on the Web.

And OptimizePress has found a way for you to do so, without the hefty price tag. With its newest feature, OptimizePress hopes to help businesses gain their website visitors’ attention and successfully persuade them to take action. Whether that’s opting in for a webinar or buying a product being offered, OptimizePress’s new feature, the OverlayOptimizer, will increase engagement and action from visitors.

The OverlayOptimizer will help you make pages that are simple yet effective. You can mix the right elements that capture the right kind of attention and convince your visitor to click to the next step. Speaking of steps, if you think this powerful new feature means hiring a Web expert, think again.

In the tradition of OptimizePress’s easy to use features, the OverlayOptimizer can be added to your pages — in just three simple steps. The first step takes you to the LiveEditor where you choose the OverlayOptimizer from the element browser, and you pick the trigger button for your overlay from the style options. The second step lets you add any element you want to put on your overlay. And the third and final step lets you publish the page, with your OverlayOptimizer good to go.

With the OverlayOptimizer you can load training videos in overlay boxes, achieving a clean and seamless look for your page. You can make clickable elements that create overlays. You can make a two-step opt-in process. You can make overlays with images, videos, or text. You can also make overlays to provide more detailed information about your services or products.

There are a few other benefits to using the OverlayOptimizer. But the bottom line is that this amazing new feature has the power to gain your website visitor’s attention and, later on, allow them to take your desired action. So look into it today. Click here, get OptimizePress and access this new feature!

Filed Under: Resources Tagged With: feature pages, James Dyson, marketing page for wordpress, marketing sites, membership portals, OptimizePress 2.0, OptimizePress™ 2.0 Review, sales page, simple landing page, squeeze page, thank you pages, webinar replay pages, wordpress theme

Ontraport Delivers A Great And Efficient Way To Track Marketing Efforts

April 21, 2014 By admin Leave a Comment

The thing about great products is that you could have been using them a certain way for a long time, and still down the line you can discover something new about them that will benefit your process. This is the case with Ontraport – its signature process still works, but with its commitment to making things even easier, it has come up with and released a new yet familiar take on tracking.

With this new process, businesses can monitor and identify their most effective marketing campaigns, along with the different contributory factors to these efforts. According to a representative of Ontraport, this new tracking system shows businesses’ marketing efforts performance based on quantifiable results; this means that enterprise owners no longer have to play the guessing game on which ads are generating the most leads, or whether other initiatives earned profits or not. These important bits of information are presented in real time so it’s easy to see which of the marketing initiatives are generating the most traffic and securing conversions.

What’s the implication of this innovation? Well, with the data gathered from the live results, a business can then determine the many ways they can improve the performance of marketing campaigns that are performing poorly, or think up new marketing strategies.

How exactly does Ontraport track marketing efforts?
The program has adopted Google’s terms and syntax for its track-able marketing channels which are Campaign, Lead Source, Medium, Content and Term. What typically happens is that when leads click the website link in the business’s Google AdWords ad, and they opt-in using a form or purchase a product on the website, their information is added and stored in the database and Contact Record which includes details of their lead source. With the tangible result from these marketing channels in Ontraport, businesses can then create a powerful marketing funnel and determine which ads, links or banners are performing well and which aren’t.

Ontraport also provides useful details on how to track Web pages so business owners can see what Web pages contacts have visited and browsed, and how long they stayed on these pages. The data gathered through this can help with the improvement of marketing message delivery.

And lastly, Ontraport makes it possible to create tracked links of existing links on the website. It’s a great way to gain insight into which links present in the site engage visitors the most, and which variables prompt engagement.

With this highly efficient tracking system, Web-based enterprises are provided the opportunity to further strengthen their marketing efforts and harness better results. For more information about this fresh take on tracking, visit this link.

Filed Under: Resources Tagged With: automated email system, automated marketing, lead tracking, office autopilot, online marketing platform, Ontraport, Ontraport Office Autopilot, track marketing

Key Tips For Running An Awesome Virtual Meeting Through Citrix GoToMeeting

April 3, 2014 By admin Leave a Comment

Digital businesses that want to lock in their target market’s interest always come up with creative and engaging products to offer. One of the leading offerings an online enterprise can provide its customers nowadays is an exclusive and highly informative virtual meeting. Virtual meetings are great strategic tools for getting people to opt in and develop loyalty to a business.

But aside from being offered as a “product,” virtual meetings are likewise useful for unique operations wherein members working from different locations can assemble for brainstorming, reports, and such in a safe and exclusive virtual “space.” Whichever of these two functions you’re holding a meeting for, it’s imperative for you to know the best ways of running one. Provided below are key tips for running a virtual meeting that will secure great benefits for your business.

· The first and most important one is to use a great platform such as Citrix GoToMeeting, which is what most professionals prefer. It outperforms other programs because it has great features like Microsoft Outlook Integration, shared keyboard and mouse control, desktop recording and playback, as well as its own iPhone/iPad app. It’s perfect for both internal and external meetings with audio recording function (helpful in turning sessions into reference materials for future purposes). And best of all, the platform allows up to 25 attendees to the meetings. At only $9 per month, it’s a great deal for Web-based businesses that hold virtual meetings frequently.

· Pay attention to non-verbal cues – voice intonation, facial expressions, etc. This can make a big difference in the impression you wish to create and the relationships you desire to reinforce through the virtual meeting.

· Practice virtual etiquette; focus on the meeting and do not multitask. This is the best way of showing courtesy to everybody in the virtual meeting, setting the right tone for the assembly, as well as getting all the important information you need.

· And lastly, keep things lively by being thoroughly engaged. It’s crucial to bring a lot of energy to a virtual conference because there are limitations to what everybody sees, hears, and even feels. By keeping energy up, you can encourage others to do the same and contribute more.

Ready to start your very own virtual meeting? Click on this link and start using this platform.

Filed Under: Resources Tagged With: automated email system, automated marketing, office autopilot, online marketing platform, Ontraport, Ontraport Office Autopilot

Timing Vs. Layout: How A Split Test Boosted A LeadPages User’s Video Squeeze Page Response By 87%

March 27, 2014 By admin Leave a Comment

Putting a video on a lead generation page is something that many website owners do to add a little something to their marketing efforts. Of course, simply embedding the video isn’t enough — you also need to be mindful about how you leverage this media content and use it to further increase your leads.

LeadPages user James Grandstaff set out to discover if he could improve his video squeeze page — and he sure did, using just a short-lived split test.

He knew he needed a lead generation box to appear in the video so that potential subscribers can instantly join his list. The question he became fascinated with, though, was when the lead generation box should appear.

In Grandstaff’s original video squeeze page, the page opens without a lead generation box; it would only appear two minutes into the video. On the variation he made, however, the box appeared at the very instant that a person visits the squeeze page.

The clear winner? The instant lead generation box. This simple tweak increased Grandstaff’s opt-ins by 87 percent. The split test also revealed that the instant lead generation box had a 100 percent probability that the result was not due to mere chance (it’s important to keep in mind that anything over 90 to 95 percent (in terms of statistics) is significant.

Want these same results for your business? Here are the steps you need to follow to create variation pages so that you can conduct a similar split test to determine the more effective video squeeze page:

1. First, create the video squeeze page that you would like to test.

2. On this page, click on “fade-in box” and then set the timer for when you want the lead generation box to appear during the video (for example, 30 seconds or 1 minute after the video starts).

3. When you’re satisfied with the page, enable split testing on the page by clicking on “A/B test.”

4. From the dropdown menu under “A/B test,” click on “add variation” to add a variation to the page.

5. Choose to “copy and modify” the original variation so that you can get the exact same video squeeze page to modify to create your second variation.

6. On the second variation that you made, click on “fade-in box.” Set the current time to zero minutes. Doing this makes your lead generation box appear instantly when visitors arrive at the page.

7. Save it. Now you can perform the split test.

Start customizing and testing your very own templates inside LeadPages by clicking HERE.

Filed Under: Resources Tagged With: Clay Collins, Landing Page, landing page software, lead capture page, Lead Pages, LeadPages

How To Install OptimizePress (Theme or Plugin) via FTP

March 25, 2014 By admin Leave a Comment

One of the primary benefits of using OptimizePress is its portability and no-fuss functionality. You can install it as a theme or plugin through File Transfer Protocol (FTP) using the downloaded version. All you need is your laptop and a fast Internet connection.

Installation prerequisites

1. Your FTP log-in information.
2. OptimizePress downloaded from the members’ area. Unzip the zip file after saving.
3. Installed WordPress on your website.

How to install

1. Enter your FTP hosting account. You will see a split screen showing your computer files on one side and your hosting account files on the other window.

2. Double click the public_html folder to get to the web root level of your hosting account.

3. Scroll down until you find the wp_content folder.

4. Decide if you want to utilize OptimizePress as a theme (recommended if you want to take advantage of the blogging functionality of WordPress) or as a plug-in (preferred for building sales and marketing pages).
5. Double click the themes folder or plugins folder, depending on the option you chose.

6. Go to the window containing your computer files and look for the unzipped OptimizePress theme or plugin folder.

7. Click the theme or plugin folder and drag it over to the hosting account window.

– If you want to install OptimizePress on a domain name added to your hosting account as an add-on domain instead of the primary domain:
a. Follow steps 1-2.
b. Look for the folders listed for each add-on domain and double click the add-on domain folder where you want to have OptimizePress installed.

c. Follow steps 3-7.
8. OptimizePress will now start uploading.

To activate OptimizePress

1. Log in to your OptimizePress admin area.

If you are installing OptimizePress as a plugin:
2. Go to the left-hand column and choose Plugins > Installed Plugins.

3. Look for OptimizePress in the list of plugins and click “Activate.” It will then show as an activated plugin in your list. A new tab for OptimizePress will also appear on the left-hand column.

4. Click on the OptimizePress tab.

5. Enter a valid API key.
6. Click “Save settings.”

If you are installing OptimizePress as a theme:

1. Go to Appearance > Themes.

2. Follow steps 3-6.

That’s it! You now have access to OptimizePress, one of the most powerful tools for creating a website that reaches out to your target market and gets more sales for you.

Install the OptimizePress theme plugin or theme – get it HERE.